Inviting Complexity in a Clickbait World
Marketing tells us that we need to be able to sum up our work and who it is for in under 30 seconds. The work itself is best if broken down into a series of linear, actionable steps. We are told that people want messages that are quick to grasp, easy to digest, and entertaining. I don’t want that, nor do I want to create it, but lately, the idea has been haunting me. That I “should” be able to create a pithy, three-word phrase that sums up the work that I do so that people “get it” immediately. The fact that I had been unable to do so, despite numerous attempts and marketing classes, I [...]